Your association's well-being is fully dependent on its digital maturity Read that sentence again. It's a bold statement, but true. You will often hear me refer to the digital transformation. This historic period is one every organization is navigating, as it fundamentally changes the dynamics of industry. Consider Uber, Airbnb, Amazon, Facebook, Instagram and Netflix. These are organizations that, in a matter of years, completely disrupted traditional business models and plummeted legacy companies like Blockbuster and Circuit City to obsolescence. How did this happen? While these legacy companies were more mature in age and financial stature, these hungry startups… Read More